Design considerations for custom mobile app development

man designing mobile app on tablet device

App development is not a single-stage process and usually requires a team of experienced people to execute. A key stage in app development is the design phase. On any client project I’ve worked on, I start with the design phase before actually writing any lines of code. It’s important to get a visual framework and representation of the app concept and how users will perceive the end product before entering actual development. And even before you jump into XD or Figma to start wireframing, I wanted to share some insight on some design considerations for custom mobile app development.

What Are Custom Mobile Apps

Unlike off-the-shelf solutions, which are designed to be generic and work for a wide range of businesses, custom mobile apps are tailor-made to fit the specific requirements of a particular business. This means that the app is designed to incorporate the brand identity, user experience, and features that are specific to the business, allowing it to better serve its customers and achieve its goals.

The process of custom mobile app development involves a number of stages, including planning and research, design and development, testing, and deployment. Each stage is critical to ensuring that the app is functional, user-friendly, and meets the specific needs of the business.

Ultimately, the goal of custom mobile app development is to create an app that is both visually appealing and effective in achieving the business’s objectives. By working closely with the client and taking the time to understand their unique needs and requirements, we can create a custom mobile app that is tailored to their specific needs and provides real value to their customers.

Design Stage

Design is a critical component of creating a successful mobile application. In the context of mobile app development, design encompasses a wide range of considerations, including both the user interface (UI) and user experience (UX) design.

The UI design refers to the visual design of the app, including its layout, color scheme, typography, and graphical elements. A well-designed UI should be visually appealing, consistent with the brand identity of the business or organization, and easy for users to navigate and understand.

UX design, on the other hand, is focused on creating an enjoyable and seamless experience for the user. This includes considerations such as user flow, loading times, and the overall functionality of the app. A good UX design should be intuitive and easy to use, helping to keep users engaged and coming back to the app.

In addition to the UI and UX design, mobile app design also involves considerations such as platform-specific design and accessibility. Platform-specific design involves creating an app that is consistent with the design guidelines and requirements of the platform on which it is being developed, such as iOS or Android. Accessibility, on the other hand, involves designing the app to be usable by everyone, including users with disabilities.

Design Considerations for Native Apps

As a mobile app developer, I understand the importance of designing a user-friendly and visually appealing app. When it comes to custom mobile app development, there are a number of design considerations that must be taken into account to ensure the best possible user experience.

  1. Platform-specific design: One of the first considerations is the platform on which the app will be developed. Each platform (iOS, Android, etc.) has its own design guidelines and requirements that must be followed to create an app that is visually consistent with the platform and easy to use.
  2. User Interface (UI) Design: The user interface (UI) design is one of the most important aspects of app design. It is important to design a UI that is intuitive and easy to use, with clear navigation and user-friendly controls. A good UI design will help to keep users engaged and coming back to your app.
  3. User Experience (UX) Design: In addition to the UI design, the user experience (UX) design is also critical to the success of your app. The UX design is focused on creating an enjoyable and seamless experience for the user, from the moment they open the app to the moment they close it. This includes considerations such as loading times, user flow, and the overall functionality of the app.
  4. Branding and Visual Design: The branding and visual design of your app are also important considerations. The app should reflect your brand’s visual identity and communicate your brand message effectively. This includes considerations such as color scheme, typography, and visual elements such as icons and graphics.
  5. Accessibility and Inclusivity Designing: for accessibility and inclusivity is another important consideration in custom mobile app development. The app should be designed to be usable by everyone, including users with disabilities. This can include considerations such as font size, contrast, and audio cues for users with visual impairments.
  6. Performance and Optimization: Finally, performance and optimization are key considerations in mobile app design. The app should be designed to load quickly and function smoothly, even on devices with slower processing speeds or limited storage capacity.

Tools For App Design

There are a variety of tools that can be used for mobile app design, depending on the specific needs and preferences of the designer. Here are some of the most common types of tools used in mobile app design:

  1. Sketching tools: Before starting the actual design process, many designers prefer to sketch out their ideas on paper or using digital sketching tools. This helps to quickly visualize and iterate on design ideas before moving on to more detailed designs.
  2. Wireframing tools: Wireframing tools are used to create simple, low-fidelity mockups of app screens and layouts. These tools allow designers to quickly experiment with different layout options and get feedback from stakeholders before investing time in detailed designs.
  3. UI design tools: Once the wireframes are approved, designers move on to creating high-fidelity designs using UI design tools such as Adobe XD, Sketch, or Figma. These tools allow designers to create detailed designs that accurately represent the final product, including typography, color schemes, icons, and other graphical elements.
  4. Prototyping tools: After the designs are completed, prototyping tools like InVision or Marvel are used to create interactive prototypes of the app. This allows designers to test and refine the user experience before the app is built.
  5. Collaboration and project management tools: Finally, collaboration and project management tools like Asana, Trello, or Slack are used to coordinate the design process between team members, track progress, and ensure that deadlines are met.


Designing a custom mobile app requires careful consideration of a number of factors, including platform-specific design, UI and UX design, branding and visual design, accessibility and inclusivity, and performance and optimization. By taking these considerations into account, you can create an app that is not only visually appealing but also user-friendly and effective in achieving your business goals.